Live webinar in partnership with



Tactical sales strategies to increase profitability in your trade business

Part 2 of 2: Sales success series
Date: Wednesday 28 October
Time: 9 AM AEST / 10 AM AEDT / 12 PM NZDT

What's the secret to repeat customers? 

Join Dan Pollard, Fergus founder and veteran tradie along with a special guest, Andy Smith, co-founder of Lifestyle Tradie as they share the process to ensuring repeat customers in part 2 of this Sales Success webinar series.

These webinars are designed to help trades business owners learn how to sell and confidently get their tradies on board. Join this webinar to learn:

  • The 5 buying decisions and how to utilise these when selling
  • How to build trust with your customers
  • Why it's important to upsell and cross-sell when on-site
  • How to handle customer objections during the sale process

Click here to watch Part 1 On-Demand.



Andy Smith, Lifestyle Tradie

Andy Smith, a co-founder of Lifestyle Tradie and award-winning trade business owner, is a down-to-earth entrepreneur. Together with wife and business partner Angela, Andy has been teaching tradies in business how to set up, scale up and sell up using a proven step-by-step formula created after hitting rock bottom in business. After climbing out of the hard way and learning the biggest lessons through expensive trial and error, Andy and Ange have helped thousands of tradies fast-track freedom through Lifestyle Tradie. 

Dan Pollard Headshot

Dan Pollard, Fergus

Plumber turned tech entrepreneur, Dan founded Fergus in 2012. Having done the hard yards as a plumber for over 20 years, Dan was determined to come up with an easier way to manage the end-to-end operations of his trades business. Dan has a passion for helping tradies realise their own true potential and is a wealth of knowledge when it comes to what it takes to run a successful trades business.

© Fergus 2019