Live webinar in partnership with



Tactical sales strategies to increase profitability in your trade business

Part I of 2: Sales success series
This webinar has now been. Watch On-Demand here.

Whether you find it easy to talk the talk or struggle with the idea of selling your services, sales are a key part of running a successful trades business, especially in today's market. Join Dan Pollard, Fergus founder and veteran tradie along with a special guest, Andy Smith, co-founder of Lifestyle Tradie. 

This is part 1 of a two-part webinar series designed to provide trades business owners with the tools needed to master the art of selling and confidently get their tradies onboard with the concept.

In part 1 you will learn the importance of sales and the fundamentals needed to convert enquiries into customers including: 

  • Key areas of focus in discussing sales with your team
  • Techniques to convert leads and keep them coming back time and time again
  • How to set yourself apart from competitors

There will be time for live questions after the presentation.



Andy Smith, Lifestyle Tradie

Andy Smith, a co-founder of Lifestyle Tradie and award-winning trade business owner, is a down-to-earth entrepreneur. Together with wife and business partner Angela, Andy has been teaching tradies in business how to set up, scale up and sell up using a proven step-by-step formula created after hitting rock bottom in business. After climbing out of the hard way and learning the biggest lessons through expensive trial and error, Andy and Ange have helped thousands of tradies fast-track freedom through Lifestyle Tradie. 

Dan Pollard Headshot

Dan Pollard, Fergus

Plumber turned tech entrepreneur, Dan founded Fergus in 2012. Having done the hard yards as a plumber for over 20 years, Dan was determined to come up with an easier way to manage the end-to-end operations of his trades business. Dan has a passion for helping tradies realise their own true potential and is a wealth of knowledge when it comes to what it takes to run a successful trades business.

© Fergus 2019